With social justice demands becoming more and more urgent on a global level, models exclusively based on economic growth are being increasingly challenged. In this context, businesses are prompted to rethink their contribution to society, not only through their capacity to make profit, but also to contribute to a wider, collective project for their communities and society as a whole. Driven by corporate citizens, a new kind of “conscious capitalism” is emerging, connecting business and social performance.

As Thinkers & Doers annual meeting, the General Assembly of Corporate Citizens acts as a platform, promoting and connecting businesses committed to advancing social progress.

Decision-makers, NGOs, experts, entrepreneurs and major corporations gather in Essaouira, Morocco to take concrete actions designed to enhance citizen entrepreneurship in Europe, Africa and in the Arab World.