Salma Ammor was born and raised in Morocco until 18 years old. In college, Salma started studying Maths & Info at Paris Dauphine, before joining EDHEC in Msc Corporate Finance.
After one gap year in Investment Banking, Salma went to Kuala Lumpur for an internship in a start up, a Rocket Internet Venture called Zalora. She spent one year launching the Marketplace, and really enjoyed working in e-commerce and early stage company, having an impact.
Between 2014 and 2018, Salma spent 4 years in Jumia, supporting the Manager Director in Morocco, in Commercial and Marketing, owner of the P&L of Jumia business in Morocco. Before leaving Jumia, Salma spotted a problem unsolved: that is how she started GOA, Go Online Africa.